Alex is the founder and CEO of ANCORD Design Co, a product design studio that helps outdoor and action sports brands bring bold, sustainable ideas to life. Over the past 7+ years, he’s grown ANCORD from a two-person partnership into a multi-disciplinary team known for clear thinking, technical precision, and products that are built to last.His approach to leadership is intuitive and collaborative — grounded in real-time insight, deep curiosity, and a knack for moving ideas from spark to execution. Whether guiding a complex project or mentoring a junior designer, Alex brings steady energy and thoughtful direction to the work.He’s also a proud husband and father, balancing entrepreneurship with scooter rides, slow mornings, and time spent outside with his family.